Needs + challenges
East Coast Car Rentals identified Tasmania as a priority growth market and required a purpose-built branch in Hobart to support an expanded fleet and provide a flagship customer experience. This was their first project developed entirely from the ground up, making budget control, design efficiency, and brand representation essential.
Key challenges included:
Creating a facility that reflected East Coast’s brand and service standards.
Integrating multiple structures for customer flows, vehicle movements, and shuttle transfers.
Delivering on a strict budget with no tolerance for overruns.
Ensuring the facility could scale to meet future fleet growth.
Success made simple
Bison Constructions, as head contractor, partnered with Design East to deliver a bespoke facility that combines operational efficiency with customer comfort. Consistent communication and proactive problem-solving gave East Coast confidence throughout every stage of planning and construction.
The completed branch features:
Undercover storage for up to 500 vehicles across multiple categories.
Streamlined traffic management and shuttle integration with Hobart Airport.
A modern reception and lounge with branded finishes and wayfinding.
Delivery on time and within budget, setting a benchmark for future branches.
This new facility positions East Coast as a leader in Tasmania’s self-drive market, with the scale and infrastructure to grow for years to come.
