Needs + challenges
East Coast Car Rentals identified Tasmania as a priority growth market and required a purpose-built branch in Hobart to support an expanded fleet and provide a flagship customer experience. This was their first project developed entirely from the ground up, making budget control, design efficiency, and brand representation essential.
Key challenges included:
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Creating a facility that reflected East Coast’s brand and service standards.
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Integrating multiple structures for customer flows, vehicle movements, and shuttle transfers.
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Delivering on a strict budget with no tolerance for overruns.
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Ensuring the facility could scale to meet future fleet growth.
Success made simple
Bison Constructions, as head contractor, partnered with Design East to deliver a bespoke facility that combines operational efficiency with customer comfort. Consistent communication and proactive problem-solving gave East Coast confidence throughout every stage of planning and construction.
The completed branch features:
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Undercover storage for up to 500 vehicles across multiple categories.
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Streamlined traffic management and shuttle integration with Hobart Airport.
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A modern reception and lounge with branded finishes and wayfinding.
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Delivery on time and within budget, setting a benchmark for future branches.
This new facility positions East Coast as a leader in Tasmania’s self-drive market, with the scale and infrastructure to grow for years to come.
